We were tasked with creating the brand identity for Limestone, a firm offering advisory services for investment opportunities in Gibraltar and investment portfolio growth for high-net-worth individuals.
Limestone place a strong focus on quality, discretion, and integrity.
Central to the identity is a logotype inspired by signage found on Gibraltar’s Main Street.
The brand identity also draws inspiration from Gibraltar's unique relationship with limestone, both in its natural state and its architectural significance. This is communicated through a logomark derived from a relief print, created by imprinting acrylic paint-coated limestone rock fragments on paper.
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