Ellul & Cruz is the result of a merger between two prominent Gibraltarian law firms, Ellul & Co and Cruzlaw LLP.
Our task was to develop the brand identity for this new entity, aiming to position Ellul & Cruz as a law firm that embodies strength, sophistication, elegance, professionalism, and confidence.
Set in Dinamo's Arizona Flare, the typeface gives a classical touch to a contemporary mark.
Through its composition, the word-mark is able to adapt to different instances, reducing to an abbreviated short-hand and an embellished heritage mark, used across commemorative and more decorative applications.
Brand applications include premises signage, way-finding, stationary and web design.
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