S.M. Seruya is Gibraltar’s premier perfume and cosmetics retailer, a family-owned business established in the early 1850s.
With a strong presence in Gibraltar, S.M. Seruya operates five luxury stores on Main Street and an exclusive duty-free shop at Gibraltar International Airport.
We developed a refined identity for S.M. Seruya, centred around delicate use of the Marquis typeface by London-based type foundry A Practice for Everyday Life.
The decision to adopt a sharp, neo-grotesque typeface for the S.M. Seruya brand was driven by the company's historical materials, which prominently featured typefaces with similar characteristics.
S.M. Seruya’s branding is consistently applied across all areas of the company, from internal operations to customer touch-points, ensuring the brand remains recognisable in every interaction.
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